Marketing is a word, a magic that helps you to churn out more profits and staying afloat in the challenging world. Significantly, the world of the Bollywood is an apt example that's success story can be written only via marketing strategies. The huge investment, many hard works, career start for many, all depends only on the marketing strategy to make the movie successful. The movie release faces real-time challenges as the number of movie releases at one time (Hollywood/ Bollywood). Additionally, challenges are of doing new every week, no loyalty branding, meeting the existing benchmark and best music, best story, best actor and so on. Therefore, Bollywood marketing strategies are considered to be one of the best learning lessons for the marketing students.
The digital world has introduced several new opportunities and ways to develop and enhance marketing of the products. The marketing strategies of the Bollywood movie offers a real-time platform to grasp the basics of the promotions and advertising. With focusing on the real fact, marketing gurus also justify the concept and strategies of marketing from Bollywood Movies. It is aimed to highlight the significance of the marketing strategies in the dynamic changes of the globalized world.
Key Marketing Strategies-
Challenges and the First Strategy- Moviedom is witnessed with the rapid changes through the technical advancement and the glamorous fashion. The basic need is to maintain the key focus of entertainment with overlapping the difference of the changing world. Therefore, the marketing strategies need to identify the challenge and to create the first effective marketing plan. This first plan should be comprised of each and every step of promotion that should be sufficient enough to face the real world challenges in terms of money, creativity, the medium of promotion hd movies and time.
Online Marketing Campaign-
With the increasing numbers of the internet users, the online marketing campaign is the best medium to cover up the maximum viewers in investing less amount. The website advertising, social media ads, promotion through the mobile app or promo launch on the e-commerce website, graphics, and animations, music launch including ringtones and hello tunes are some of the trending approaches of the successful promotions steps.
360-degree campaign:
The campaign should be rotational 360 degrees i.e. it should cover all types of the audience from a small city to overseas. Along with the new advanced promotional steps do not forget to cover all traditional strategies like posters, radio, CD's, event promotions and many.
The animated character from the 'Hum Tum' movie is the best example that proves the efficiency of promotion through animation or gaming. Similarly, mobile games based on the movie character like Ra.one proved his significance in the movie promotion. The music launch of 'Ghoomar', Jag Ghumiya, ladki kar gayi chul and list are of many that proves to be a strong reason for the movie success. The factor shows that in the product each and every part is very important and should be perfect and innovative. So, design each and every promotion strategy by focusing on every aspect of the product.
Bollywood movies are fast becoming one of the most popular sources for entertainment in the world. With titles in every genre imaginable, there are films that will entice any potential viewer. Couple that with the incredible popularity of the movies, actors and actresses across the world, and you have a winning combination.
These movies are extremely popular in many different countries. You can find a vast variety of titles, some featuring rising stars that seem destined to outshine those of Hollywood. The proof of the growing popularity of these flicks lies in the fact that you can now find many titles online on websites dedicated strictly to this subject. These sites offer a comprehensive look at the film industry in India, including biographies of rising stars and photo galleries of the most popular stars. There are also large and thriving forums dedicated to discussing the actors, actresses and, related issues.
The quality of Bollywood cinema is one reason for its increasing popularity. While you will not find the high tech flash that that comes from Hollywood, these movies have something more, something deeper. These films have a heart and soul, a spirit not seen in Hollywood for generations. While Hollywood relies more and more heavily on special effects to bring in box office dollars, these flicks rely on fantastic acting and wonderful storytelling. That is exactly what you will find in the most popular films: exciting stories, amazing performances, and pure quality.
On many websites, you can also rate and review your favorite Bollywood films, participate in discussions, as well as download backgrounds and photos of your favorite stars. With the large number of offerings you can find online, you will find something you love.